Ardgowan Hospice
Ardgowan Hospice is based in
Greenock, Inverclyde. The charity was established in 1981 to enhance the lives of
local people affected by cancer and other serious life limiting
illnesses.
The hospice cares for nearly 1,000 individuals each year living in
Greenock, Port Glasgow, Kilmacolm, Gourock, Inverkip and Wemyss Bay.
The majority of
care goes to the patients, families and carers focuses upon symptom management,
rehabilitation, respite admissions, psychological support and care at
the end of life.
All services the Ardgowan hospice provide are free of charge.
The charities marque is simple yet sends a clear message, using the colours of blue and
white. The blue demonstrates loyalty and trust for the charity and the
white clashes with the blue demonstrating the power and drive the charity strive for when helping with the local people get better. The colours also work extremely well
together as they clash and ultimately grab our attention. By using the
colour blue, this shade is calming and demonstrates how much loyalty and trust the
staff have and how they are willing to commit to their patients and their families.The heart used in the logo shows the love and compassion that the staff/volunteers put towards their work and they love also demonstrates the patients and families love towards one another and the charity.
With the modern marque, the clashing colours this will stand out in the local area
especially to a younger audience and to potential volunteers who may notice the charity and want to contribute. No other charities in the area use the colour blue making the charity instantly recognisable which contributes to the
corporate image of the charity and also makes them unique.
Physical elements the charity have are included within their logo or
marque on the specific merchandise e.g. bags and pens etc. Volunteers and staff also wear the official logo on a badge and they wear the offical nursing uniform for the charity. The website is also a physical element displaying and representing the charity.
The charity's mission statement: "Ardgowan Hospice, supported by the local
community, aims to provide the highest quality care for patients and
families living with a life limiting illness. We value quality of life,
dignity, privacy and individual choice."
This implies
that the staff and volunteers are key to the foundation of this mission.
They know what they are striving for and are willing to support families and individuals decisions and requests. Ardgowan Hospice has been an ongoing charity within the local area and aided numerous patients and families during their time of need. Most people are surprised to learn that the annual running costs for the charity are in
excess of £2.9 million. They receive in the region of 40% of these costs
from the local NHS and must therefore raise approximately £4,800 each
and every day of the year through their own resources.
The charity has done extremely well with fundraising and without the support of the local community coming together; patients, families and individuals wouldn't get the help and support and care they need.
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