Friday 25 April 2014

Clydeview Academy


Clydeview Academy  

Clydeview Academy first opened in June 2011 where two of best performing schools in the Inverclyde area; Gourock High School and Greenock Academy were merged together. The school aims to project their four values of Respect, Friendship, Success and Equality.

The Clydeview marque is bold and clear, using the colours of purple and white. The purple demonstrates loyalty and luxury for the school and the white clashes with the purple demonstrating  the power and drive the students strive for when learning. The colours also work extremely well together as they clash and ultimately grab our attention. By using the colour purple, this shade is rich demonstrates how much loyalty the staff and students are to the school and how they plan to reflect this with their academic results. The shield of the school represents the local area of Lyle Hill.

  

With the modern, clashing colours this will stand out in the local area especially to a younger audience of potential students and also with other schools in the area. No other schools in the area use the colour purple making the school instantly recognisable which contributes to the corporate image of the school.

Physical elements the school has are included within their logo or marque on the specific school merchandise e.g. bottles, pencil cases and school bags; Students also wear a uniform consisting of the school colours including tie and blazer and the school also provides at the end of the year to Senior leavers a "hoodie" which students can chose their own colour of but all will ultimately display the marque. Students can also purchase a yearbook which reflect the school and their own personal memories collected within their time a

The school doesn't have a mission statement but does stand for four key values that are: "Our School Values: Respect, Friendship, Success & Equality."

By using no mission statement and only these four values, this implies that the staff and students are key to the foundation of these values. They know what they are striving for and they are being reinforced within the school. Clydeview has amalgamated two of the best performing schools and within that time period have successfully reached the final of the mathematics competition between schools all schools in the Inverclyde area, were the Renfrewshire Area champions at swimming and achieved the highest academic results across all secondary schools in Inverclyde. 

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