Monday17th March
TV Company
E4 - The E4 marque is structured in the shape of a 4 with the spacing
creating the symbol of the letter E. The channel itself has always been
trademarked with the colour purple. The colour purple is a great colour
to use within the advertising world and also as brand colour because the
colour purple symbolises loyalty for the brand and also creates a rich
looking and positive brand image. The font used is very digitalised
creating a modern outlook for the brand working together with its target
audience as with the digitalised look it focuses in on a younger
audience most likely between 16-30 which is what most of the programmes
shown on E4 target towards.
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