Corporate image is how others perceive you, it is based mostly on
outward appearance and can easily be manipulated or misconstrued. For
example, your clothing gives you an image. Packaging gives products an
image. Image is an abstract ideology often fueled by personal biases and
stereotypes. Companies can lose control of their image through public
relations scandals and other incidents.
Corporate identity is who you actually are. It is tangible and can often
be verified by business licenses, credit cards, bank accounts or tax
history. Before the rise of cyber crimes, Identity was completely under
your control. It doesn't happen as much with businesses, but individual
identities can sometimes be assumed by thieves who want to profit from
someone's good name.
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