Corporate Image

Corporate image is how others perceive you, it is based mostly on outward appearance and can easily be manipulated or misconstrued. For example, your clothing gives you an image. Packaging gives products an image. Image is an abstract ideology often fueled by personal biases and stereotypes. Companies can lose control of their image through public relations scandals and other incidents. 

Corporate identity is who you actually are. It is tangible and can often be verified by business licenses, credit cards, bank accounts or tax history. Before the rise of cyber crimes, Identity was completely under your control. It doesn't happen as much with businesses, but individual identities can sometimes be assumed by thieves who want to profit from someone's good name.

Mission Statement

"Statement of purpose"
A mission statement is a statement of the purpose of a company, organization or person, its reason for existing.

Examples of Mission Statements:

Walt Disney:
"The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world."  

City of Glasgow College:
"We will deliver world class learning for individuals and enterprises, for Glasgow, Scotland and the international community." 

Costa Coffee:

"The Costa Way. Our mission has always been to save the world from mediocre coffee."

 

Definiton of Corporate Identity

Corporate Identity is seen as a collection of visual elements, which are used in various applications to promote the image of an organisation.  -Reference from the University of Stellenbosch, Africa.

Colour Importance

Orange:
The color orange radiates warmth and happiness, combining the physical energy and stimulation of red with the cheerfulness of yellow.
Orange relates to 'gut reaction' or our gut instincts, as opposed to the physical
reaction of red or the mental reaction of yellow.
Orange offers emotional strength in difficult times. It helps us to bounce back from disappointments and despair, assisting in recovery from grief.

Orange Companies:
Orange Mobile
Easy Jet
Sainsbury's
B&Q
B&M
Fanta Orange
Tango Orange
Lucozade
Kodak
Mastercard
Comet
Halfords
Irn-Bru

Orange TV:
Nickelodeon- Channel
Orange is the New Black
Kim Possible
Fox- Channel

Orange Film:
Orange Wednesdays
Clockwork Orange
Finding Nemo
Oompaloompas
Brave

Orange Foods:
Orange
Grapefruit
Carrots
Pumpkins

Brands:
Lancome Fake Tan

Ginger- “Once in his life, every man is entitled to fall madly in love with a gorgeous redhead.”
― Lucille Ball
"Having pale skin may mean that redheads burn more easily when exposed to UV rays, but their paleness can serve as an advantage. Redheads can’t absorb sufficient Vitamin D due to low concentrations of eumelanin in their body."

Orange Animals:
Foxes
Starfish
Goldfish
Lions
Tigers
Rangatang

Orange Juice, Sunny Delight

Annoying Orange

Orange County, Ireland Flag

Orange Music: Soundcloud

Orange Celebrities:
Florence Welsh
Nicola Roberts
Isla Fisher
Nicole Kidman
Paloma Faith
Ed Sheeran
Ron Weasley
Karen Gillen
Haley Williams
Lily Cole
Bree Vandycamp
Lindsey Lohan
Prince Harry
Emma Stone
Geri Halliwell
Simon Pegg
Calvin Harris
Russell Howard
Tim Minchin
Keith Lemon
Alison Hannigan
Christina Hendricks

Marque

Monday17th March
TV Company

E4 - The E4 marque is structured in the shape of a 4 with the spacing creating the symbol of the letter E. The channel itself has always been trademarked with the colour purple. The colour purple is a great colour to use within the advertising world and also as brand colour because the colour purple symbolises loyalty for the brand and also creates a rich looking and positive brand image. The font used is very digitalised creating a modern outlook for the brand working together with its target audience as with the digitalised look it focuses in on a younger audience most likely between 16-30 which is what most of the programmes shown on E4 target towards.