Ardgowan Hospice

 Ardgowan Hospice

Ardgowan Hospice is based in Greenock, Inverclyde. The charity was established in 1981 to enhance the lives of local people affected by cancer and other serious life limiting illnesses.

The hospice cares for nearly 1,000 individuals each year living in Greenock, Port Glasgow, Kilmacolm, Gourock, Inverkip and Wemyss Bay.

The majority of care goes to the patients, families and carers focuses upon symptom management, rehabilitation, respite admissions, psychological support and care at the end of life.

All services the Ardgowan hospice provide are free of charge.

The charities marque is simple yet  sends a clear message, using the colours of blue and white. The blue demonstrates loyalty and trust for the charity and the white clashes with the blue demonstrating  the power and drive the charity strive for when helping with the local people get better. The colours also work extremely well together as they clash and ultimately grab our attention. By using the colour blue, this shade is calming and demonstrates how much loyalty and trust the staff have and how they are willing to commit to their patients and their families.The heart used in the logo shows the love and compassion that the staff/volunteers put towards their work and they love also demonstrates the patients and families love towards one another and the charity.

With the modern marque, the clashing colours this will stand out in the local area especially to a younger audience and to potential volunteers who may notice the charity and want to contribute. No other charities in the area use the colour blue making the charity instantly recognisable which contributes to the corporate image of the charity and also makes them unique.

Physical elements the charity have are included within their logo or marque on the specific merchandise e.g. bags and pens etc. Volunteers and staff also wear the official logo on a badge and they wear the offical nursing uniform for the charity. The website is also a physical element displaying and representing the charity.

 

The charity's mission statement: "Ardgowan Hospice, supported by the local community, aims to provide the highest quality care for patients and families living with a life limiting illness. We value quality of life, dignity, privacy and individual choice."

This implies that the staff and volunteers are key to the foundation of this mission. They know what they are striving for and are willing to support families and individuals decisions and requests. Ardgowan Hospice has been an ongoing charity within the local area and aided numerous patients and families during their time of need. Most people are surprised to learn that the annual running costs for the charity are in excess of £2.9 million. They receive in the region of 40% of these costs from the local NHS and must therefore raise approximately £4,800 each and every day of the year through their own resources. 

 

The charity has done extremely well with fundraising and without the support of the local community coming together; patients, families and individuals wouldn't get the help and support and care they need.